{
  "schemaVersion": 1,
  "title": "London dessert discovery: defined-query research, 2026",
  "publisher": "Schmitdy",
  "measurement": {
    "startDate": "2026-09-25",
    "endDate": "2026-10-02",
    "country": "GB",
    "language": "English",
    "questionCount": 54,
    "recordedAnswers": 1449
  },
  "limitations": [
    "A specialist and location-weighted sample, not a representative ranking of every London dessert business.",
    "One Bicester Village question was excluded from the original 55-question set.",
    "Visibility is provider-recorded answer presence, not consumer preference, footfall, sales or causal impact.",
    "Repeated measurements of the same questions are not independent consumer searches or search-volume estimates.",
    "Distinct URL retrieval counts differ from the canonical retrieved-answer count; both are supplied.",
    "Only five preselected brands are tabulated. Other businesses may appear in answers.",
    "Brand recognition is narrower than some plain-text aliases. Bread Ahead and Chin Chin have additional text matches not counted by the original tracked labels; this is not a definitive ranking of all mentions."
  ],
  "rawReconciliation": {
    "capturedRecords": 1650,
    "nonemptyLondonAnswers": 1449,
    "emptyLondonRecords": 171,
    "brandLabelsReconciled": true
  },
  "aliasChecks": [
    {
      "brand": "Humble Crumble",
      "aliases": [
        "Humble Crumble"
      ],
      "recordedBrandLabelAnswers": 509,
      "broaderTextAliasAnswers": 509,
      "mapOnlyAliasAnswers": 1
    },
    {
      "brand": "Amorino",
      "aliases": [
        "Amorino"
      ],
      "recordedBrandLabelAnswers": 203,
      "broaderTextAliasAnswers": 203,
      "mapOnlyAliasAnswers": 19
    },
    {
      "brand": "Bread Ahead Bakery",
      "aliases": [
        "Bread Ahead",
        "Bread Ahead Bakery"
      ],
      "recordedBrandLabelAnswers": 135,
      "broaderTextAliasAnswers": 185,
      "mapOnlyAliasAnswers": 6
    },
    {
      "brand": "Chin Chin Labs",
      "aliases": [
        "Chin Chin",
        "Chin Chin Labs"
      ],
      "recordedBrandLabelAnswers": 57,
      "broaderTextAliasAnswers": 203,
      "mapOnlyAliasAnswers": 7
    },
    {
      "brand": "Heavenly Desserts",
      "aliases": [
        "Heavenly Desserts"
      ],
      "recordedBrandLabelAnswers": 202,
      "broaderTextAliasAnswers": 202,
      "mapOnlyAliasAnswers": 62
    }
  ],
  "engines": [
    {
      "name": "Gemini",
      "recordedAnswers": 540
    },
    {
      "name": "ChatGPT",
      "recordedAnswers": 540
    },
    {
      "name": "AI Overview",
      "recordedAnswers": 369
    }
  ],
  "brands": [
    {
      "name": "Amorino",
      "recordedVisibleAnswers": 203,
      "recordedAnswers": 1449,
      "visibilityPercent": 14
    },
    {
      "name": "Bread Ahead Bakery",
      "recordedVisibleAnswers": 135,
      "recordedAnswers": 1449,
      "visibilityPercent": 9.3
    },
    {
      "name": "Chin Chin Labs",
      "recordedVisibleAnswers": 57,
      "recordedAnswers": 1449,
      "visibilityPercent": 3.9
    },
    {
      "name": "Heavenly Desserts",
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      "recordedAnswers": 1449,
      "visibilityPercent": 13.9
    },
    {
      "name": "Humble Crumble",
      "recordedVisibleAnswers": 509,
      "recordedAnswers": 1449,
      "visibilityPercent": 35.1
    }
  ],
  "topics": [
    {
      "brand": "Humble Crumble",
      "topic": "Visitors and landmarks",
      "recordedVisibleAnswers": 150,
      "recordedAnswers": 382,
      "visibilityPercent": 39.3
    },
    {
      "brand": "Humble Crumble",
      "topic": "Neighbourhood and venue",
      "recordedVisibleAnswers": 145,
      "recordedAnswers": 286,
      "visibilityPercent": 50.7
    },
    {
      "brand": "Humble Crumble",
      "topic": "Category and product",
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      "recordedAnswers": 186,
      "visibilityPercent": 52.7
    },
    {
      "brand": "Amorino",
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      "visibilityPercent": 16
    },
    {
      "brand": "Amorino",
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      "recordedAnswers": 286,
      "visibilityPercent": 19.9
    },
    {
      "brand": "Bread Ahead Bakery",
      "topic": "Visitors and landmarks",
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      "recordedAnswers": 382,
      "visibilityPercent": 13.4
    },
    {
      "brand": "Humble Crumble",
      "topic": "Umbrella discovery",
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      "recordedAnswers": 168,
      "visibilityPercent": 26.2
    },
    {
      "brand": "Heavenly Desserts",
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      "recordedAnswers": 286,
      "visibilityPercent": 13.6
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    {
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      "recordedAnswers": 286,
      "visibilityPercent": 12.2
    },
    {
      "brand": "Bread Ahead Bakery",
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      "visibilityPercent": 20.2
    },
    {
      "brand": "Amorino",
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      "recordedAnswers": 100,
      "visibilityPercent": 34
    },
    {
      "brand": "Heavenly Desserts",
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      "visibilityPercent": 8.6
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    {
      "brand": "Humble Crumble",
      "topic": "Occasions and groups",
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      "recordedAnswers": 139,
      "visibilityPercent": 21.6
    },
    {
      "brand": "Amorino",
      "topic": "Occasions and groups",
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      "recordedAnswers": 139,
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    },
    {
      "brand": "Heavenly Desserts",
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      "visibilityPercent": 17.3
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      "brand": "Heavenly Desserts",
      "topic": "Occasions and groups",
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      "visibilityPercent": 20.1
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    {
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      "topic": "Quick casual and value",
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      "recordedAnswers": 100,
      "visibilityPercent": 25
    },
    {
      "brand": "Heavenly Desserts",
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      "visibilityPercent": 12.9
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    {
      "brand": "Chin Chin Labs",
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      "visibilityPercent": 6
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    {
      "brand": "Heavenly Desserts",
      "topic": "Dietary and format",
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      "visibilityPercent": 20.2
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      "brand": "Amorino",
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      "brand": "Humble Crumble",
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      "brand": "Chin Chin Labs",
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    {
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      "text": "Where can I get dessert late in central London?",
      "topic": "Quick casual and value",
      "country": "GB"
    },
    {
      "text": "Where can I get a gluten-friendly dessert in London if I am not coeliac?",
      "topic": "Dietary and format",
      "country": "GB"
    },
    {
      "text": "Where can I walk in for dessert without booking in London?",
      "topic": "Quick casual and value",
      "country": "GB"
    },
    {
      "text": "Where can I get a sweet treat near James Street and Oxford Street?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "What are the best dessert places in Covent Garden?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
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    {
      "text": "Where can I get dessert near Covent Garden or the West End theatres?",
      "topic": "Visitors and landmarks",
      "country": "GB"
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    {
      "text": "Which London dessert places have vegan-friendly options?",
      "topic": "Dietary and format",
      "country": "GB"
    },
    {
      "text": "Where can I get dessert near Seven Dials or Soho?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "What are the best dessert places in Camden Town?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "Where can I get a quick takeaway dessert in London?",
      "topic": "Quick casual and value",
      "country": "GB"
    },
    {
      "text": "Which London dessert shops use sustainably sourced ingredients?",
      "topic": "Quality and provenance",
      "country": "GB"
    },
    {
      "text": "What are the best dessert places in Marylebone?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "Where can I get a late dessert in the West End?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "Where can families get dessert at Camden Market?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "Where can I get a plant-based dessert in London?",
      "topic": "Dietary and format",
      "country": "GB"
    },
    {
      "text": "Where can I get a seasonal British fruit dessert in London?",
      "topic": "Quality and provenance",
      "country": "GB"
    },
    {
      "text": "What are the best dessert places in Spitalfields?",
      "topic": "Neighbourhood and venue",
      "country": "GB"
    },
    {
      "text": "Which London dessert businesses do office pop-ups or workplace events?",
      "topic": "Occasions and groups",
      "country": "GB"
    },
    {
      "text": "Where can a family or small group share dessert after visiting a London market?",
      "topic": "Occasions and groups",
      "country": "GB"
    },
    {
      "text": "Where can I get dessert near Camden Market or Camden Lock?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "What sweet treat should I try near Brick Lane or Spitalfields?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where can I find a really good hot dessert in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "Where can I get a sweet treat near Tower Bridge or Tate Modern?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where is good for a family-friendly sweet treat in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "What are the best British pudding places in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "Where should I go for dessert after dinner in London?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "Where can I try a modern twist on a traditional British crumble in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "Where should I go for a bakery-style dessert in London?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "What are the best dessert places in London?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "What are the most distinctive food experiences in London?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "What dessert should I try at Borough Market in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Which London food-market desserts are worth queueing for?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "Where can I get a seasonal fruit dessert in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "Which London dessert is worth travelling across the city for?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "What is a good quick dessert near Bond Street in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where is good for dessert after London Zoo or Regent's Canal?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "What are the best dessert bakeries in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "Which traditional British dessert should a visitor try in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where can I get dessert near Liverpool Street station?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where can I get the best apple crumble in London?",
      "topic": "Category and product",
      "country": "GB"
    },
    {
      "text": "What sweet treats are a must-try in London?",
      "topic": "Umbrella discovery",
      "country": "GB"
    },
    {
      "text": "Where can I get a comforting dessert on a rainy day in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where serves the best crumble and custard in London?",
      "topic": "Category and product",
      "country": "GB"
    },
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      "text": "Where can I get dessert near London Bridge or The Shard?",
      "topic": "Visitors and landmarks",
      "country": "GB"
    },
    {
      "text": "Where can I get dessert near Selfridges in London?",
      "topic": "Visitors and landmarks",
      "country": "GB"
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