{
  "measurement_date": "2026-09-29",
  "scored_answer_count": 828,
  "question_count": 95,
  "engines": [
    "ChatGPT",
    "Google Gemini",
    "Google AI Overviews"
  ],
  "engine_answer_counts": {
    "ChatGPT": 283,
    "Google Gemini": 285,
    "Google AI Overviews": 260
  },
  "tracked_brands": 14,
  "direct_brand_count": 7,
  "direct_ranking": [
    {
      "name": "Prep Kitchen",
      "appearances": 395,
      "naming_percent": 47.70531400966183,
      "role": "direct_peer"
    },
    {
      "name": "Frive",
      "appearances": 385,
      "naming_percent": 46.4975845410628,
      "role": "direct_peer"
    },
    {
      "name": "Eat Ping",
      "appearances": 120,
      "naming_percent": 14.492753623188406,
      "role": "direct_peer"
    },
    {
      "name": "FuelHub",
      "appearances": 103,
      "naming_percent": 12.439613526570048,
      "role": "direct_peer"
    },
    {
      "name": "SIMMER",
      "appearances": 84,
      "naming_percent": 10.144927536231885,
      "role": "direct_peer"
    },
    {
      "name": "The Good Prep",
      "appearances": 55,
      "naming_percent": 6.642512077294686,
      "role": "direct_peer"
    },
    {
      "name": "BOZU",
      "appearances": 32,
      "naming_percent": 3.864734299516908,
      "role": "direct_peer"
    }
  ],
  "all_brands": [
    {
      "name": "BOZU",
      "appearances": 32,
      "naming_percent": 3.864734299516908,
      "role": "direct_peer"
    },
    {
      "name": "COOK",
      "appearances": 292,
      "naming_percent": 35.265700483091784,
      "role": "alternative"
    },
    {
      "name": "DabbaDrop",
      "appearances": 38,
      "naming_percent": 4.5893719806763285,
      "role": "alternative"
    },
    {
      "name": "Eat Ping",
      "appearances": 120,
      "naming_percent": 14.492753623188406,
      "role": "direct_peer"
    },
    {
      "name": "Field Doctor",
      "appearances": 156,
      "naming_percent": 18.840579710144926,
      "role": "alternative"
    },
    {
      "name": "FieldGoods",
      "appearances": 7,
      "naming_percent": 0.8454106280193237,
      "role": "alternative"
    },
    {
      "name": "Frive",
      "appearances": 385,
      "naming_percent": 46.4975845410628,
      "role": "direct_peer"
    },
    {
      "name": "FuelHub",
      "appearances": 103,
      "naming_percent": 12.439613526570048,
      "role": "direct_peer"
    },
    {
      "name": "Kurami",
      "appearances": 13,
      "naming_percent": 1.570048309178744,
      "role": "alternative"
    },
    {
      "name": "Planthood",
      "appearances": 20,
      "naming_percent": 2.4154589371980677,
      "role": "alternative"
    },
    {
      "name": "Prep Kitchen",
      "appearances": 395,
      "naming_percent": 47.70531400966183,
      "role": "direct_peer"
    },
    {
      "name": "SIMMER",
      "appearances": 84,
      "naming_percent": 10.144927536231885,
      "role": "direct_peer"
    },
    {
      "name": "The Good Prep",
      "appearances": 55,
      "naming_percent": 6.642512077294686,
      "role": "direct_peer"
    },
    {
      "name": "byRuby",
      "appearances": 1,
      "naming_percent": 0.12077294685990338,
      "role": "alternative"
    }
  ],
  "tracked_median_percent": 8.393719806763286,
  "direct_leader_absence_percent": 52.29468599033817,
  "source_domains": [
    {
      "name": "Prep Kitchen",
      "count": 304,
      "percent": 36.71497584541063
    },
    {
      "name": "Frive",
      "count": 263,
      "percent": 31.76328502415459
    },
    {
      "name": "BBC Good Food",
      "count": 221,
      "percent": 26.690821256038646
    },
    {
      "name": "Eat Ping",
      "count": 109,
      "percent": 13.16425120772947
    },
    {
      "name": "Facebook",
      "count": 38,
      "percent": 4.5893719806763285
    },
    {
      "name": "Reddit",
      "count": 17,
      "percent": 2.0531400966183573
    },
    {
      "name": "YouTube",
      "count": 15,
      "percent": 1.8115942028985508
    },
    {
      "name": "LinkedIn",
      "count": 1,
      "percent": 0.12077294685990338
    }
  ],
  "scope": "A purposive fourteen-brand prepared-meal comparison, not a whole-market index; different formats are not ranked as interchangeable offers.",
  "precision": "One decimal; do not add rounded rates to estimate union of answers.",
  "methodology": {
    "population": "The fixed 95-question UK prepared-meal decision set scored on 29 September 2026; each tracked brand uses the same 828-answer denominator.",
    "definition": "Naming rate is answers with a matched brand divided by scored answers, multiplied by 100. Multiple brands can occur in one answer.",
    "cohort": "Seven recurring chilled prepared-meal brands plus seven explicitly labelled alternatives. No claim of a complete UK market census.",
    "matching": "Accented Eat Píng and Eat Ping are one entity; Lions Prep is an alias of Frive. COOK uses conservative uppercase-name or official-domain matching to avoid cooking verbs. SIMMER uses proper-name or multiword matching.",
    "sampling": "Three repeated runs per question where an engine returned a scored result. Engine totals differ; missing or non-scored records are not invented as answers.",
    "limits": "A one-day purposive sample, not consumer demand, market share, incremental revenue or proof that source retrieval caused recommendation. Common-word brand matching may miss genuine unconventional spellings.",
    "sources": "Domain retrieval percentages count scored answers retrieving the domain, not raw page retrieval events or citations. Domains overlap."
  },
  "brands": [
    {
      "name": "BOZU",
      "role": "direct_peer",
      "appearances": 32,
      "naming_percent": 3.864734299516908
    },
    {
      "name": "COOK",
      "role": "alternative",
      "appearances": 292,
      "naming_percent": 35.265700483091784
    },
    {
      "name": "DabbaDrop",
      "role": "alternative",
      "appearances": 38,
      "naming_percent": 4.5893719806763285
    },
    {
      "name": "Eat Ping",
      "role": "direct_peer",
      "appearances": 120,
      "naming_percent": 14.492753623188406
    },
    {
      "name": "Field Doctor",
      "role": "alternative",
      "appearances": 156,
      "naming_percent": 18.840579710144926
    },
    {
      "name": "FieldGoods",
      "role": "alternative",
      "appearances": 7,
      "naming_percent": 0.8454106280193237
    },
    {
      "name": "Frive",
      "role": "direct_peer",
      "appearances": 385,
      "naming_percent": 46.4975845410628
    },
    {
      "name": "FuelHub",
      "role": "direct_peer",
      "appearances": 103,
      "naming_percent": 12.439613526570048
    },
    {
      "name": "Kurami",
      "role": "alternative",
      "appearances": 13,
      "naming_percent": 1.570048309178744
    },
    {
      "name": "Planthood",
      "role": "alternative",
      "appearances": 20,
      "naming_percent": 2.4154589371980677
    },
    {
      "name": "Prep Kitchen",
      "role": "direct_peer",
      "appearances": 395,
      "naming_percent": 47.70531400966183
    },
    {
      "name": "SIMMER",
      "role": "direct_peer",
      "appearances": 84,
      "naming_percent": 10.144927536231885
    },
    {
      "name": "The Good Prep",
      "role": "direct_peer",
      "appearances": 55,
      "naming_percent": 6.642512077294686
    },
    {
      "name": "byRuby",
      "role": "alternative",
      "appearances": 1,
      "naming_percent": 0.12077294685990338
    }
  ]
}