The Schmitdy dispatch
Playbooks, teardowns, and honest takes on AEO, GEO, agents, and the work that actually gets brands cited. Written by the team in the lighthouse.
AI search visibility tools tell you where your brand is missing from AI answers. They don't fix it. Here's why the number doesn't move when you only buy the dashboard, and what closing the gap actually takes in 2026.
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How B2B teams should choose an AI search agency: GEO audits, cited-source strategy, content systems, and agentic execution, not just dashboards.
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SEO ranks links. AEO and GEO optimise to be cited inside the AI-generated answer. Here's how they differ and where to spend.
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Three ways to improve AI search visibility, and they're layers of the same stack, not rivals. A tool measures, an agency does, an agent compounds.
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A visibility score is an outcome, not an instruction. Turn the dashboard into a ranked set of moves that actually win citations.
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Peec shipped an official MCP server. Here's how to wire its measurement layer into agents that diagnose AI-search gaps and draft the fix.
Read →Visibility tools measure the answer. They don't change it. Here's why the number stalls when you only buy the dashboard, and what fixing it takes.
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The dispatch, by email
What's changing in how ChatGPT, Perplexity, Gemini and Google AI Overviews cite brands, and what to do about it.
