Riso-print illustration of the Schmitdy dolphin behind a cluster of three brass harbour gauges with a candy-swirl rosette.

The 11 Best AI Search Visibility Tools in 2026 (And the One Thing None of Them Do)

For enterprise brands, the best AI search visibility tools in 2026 are Profound and Evertune, with Scrunch AI close behind. SMB and mid-market teams get more for their money from Peec AI (from €89/month) or Otterly.AI (from $29/month), and agencies should shortlist Rankscale or Peec's agency plans first. Every price and engine claim below was checked against live vendor pages in the first week of July 2026, including the part most roundups skip: what's still sitting on your desk after the dashboard loads.

How did we pick and verify these tools?

Three filters. The tool must be a real product you can buy today, not a waitlist. Pricing must be public on a live page or openly sold as custom. Engine coverage must come from the vendor's own site, not from a rival's comparison post.

That last filter matters because this market churns. xFunnel, a genuinely capable AEO platform, was acquired by HubSpot in October 2025 and no longer exists as a standalone product. Buying a tool in this category now includes a bet on who buys the vendor next.

Schmitdy publishes this comparison and also sells a done-for-you AI-search service, so Schmitdy references in the category method note, audit CTAs and labelled service section are commercial context rather than ranked tool entries.

One reason to trust category advice from us: we track this category daily. Schmitdy's own 30-day tracking of AI engine citations across five engines (May 30 to June 29, 2026) shows listicles and comparison pages dominate what engines retrieve for "best X" prompts; the most-retrieved "best AI visibility tools" listicle was pulled 29 times in 30 days. Engines reward honest comparison pages, so we've tried to earn it with verified numbers instead of adjectives.

AI search visibility tools compared (verified July 2026)

ToolBest forEngines trackedFrom (July 2026)Standout
ProfoundEnterpriseUp to 10, incl. Claude, Grok, Meta AI$99/mo (annual)Agent analytics on every tier
EvertuneEnterpriseUp to 11, incl. Claude, Meta AI$800/mo100,000 prompts analysed monthly
Scrunch AIEnterprise and mid-market7, incl. Claude, Meta$250/mo (annual)Serves AI-ready pages to agents
Peec AISMB, mid-market, agencies6 core; Claude via Enterprise API€89/moUnlimited seats, daily tracking
Otterly.AISMB4 base, 2 add-ons$29/moCheapest credible entry point
ZipTie.devSMB3 (AI Overviews, ChatGPT, Perplexity)$69/moReal-browser checks, 28 countries
KnowatoaSMB7, incl. Meta AI$59/moTests AI crawler access to your site
Semrush AI Visibility ToolkitExisting Semrush usersChatGPT and Google AI Mode named$99/mo per domainPrompt research from search data
Ahrefs Brand RadarExisting Ahrefs users6 platforms, incl. Grok; no Claude€358/mo add-on413M+ organic prompt index
NightwatchSMB and SEO teams5, incl. Claude€79/moRankings and AI citations in one bill
RankscaleAgencies8+ named, incl. Claude, Mistral$20/moWhite-label plus credit rollover

Which AI visibility tools are best for enterprise brands?

Profound for depth and agent-level analytics, Evertune for statistical scale, Scrunch AI if you want monitoring plus a layer that serves AI agents directly.

Profound

Profound is the enterprise reference point: answer engine insights, citation analysis and agent analytics that show which AI crawlers hit your site, with unlimited domains on every tier. Coverage runs up to 10 answer engines on Enterprise, including ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, Meta AI, Grok, DeepSeek and Claude. Pricing starts at $99/month billed yearly, but that Starter tier tracks ChatGPT only with 50 prompts, and Growth is $399/month billed yearly for three engines and 100 prompts. Honest limitation: the self-serve tiers are a taster; the platform enterprises actually buy is custom-priced, behind a sales call.

Evertune

Evertune wins on sample size. The Pro plan analyses 100,000 prompts per month across up to 11 AI models, with unlimited brands, competitors and users, so its reads are statistically stable rather than a daily spot check. It also does word association reporting: the language AI models attach to your brand, quantified. Pro costs $800/month; Enterprise adds data warehouse integrations (Snowflake, Databricks, BigQuery-style pipelines) at custom pricing. Honest limitation: there's no smaller tier, and it's analytics-first. You get an exceptional measurement layer and a to-do list nobody on the licence is paid to execute.

Scrunch AI

Scrunch AI monitors AI answers and then goes a step further than anything else here: its agent experience layer serves optimised, AI-ready versions of your pages to visiting agents and tracks agent traffic. Coverage spans ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Tracking is persona-based (Starter includes three personas and 350 custom prompts), useful when different buyer roles prompt differently. Pricing starts at $250/month billed annually ($300 month to month), Growth at $417/month annually, Enterprise custom, with a 7-day trial. Honest limitation: page audits are capped low (five per month on Starter), and the entry price is steep for small teams.

What are the best AI visibility tools for SMBs and mid-market teams?

Peec AI is the strongest dedicated tracker under €100, Otterly.AI is the cheapest credible start, and ZipTie.dev fits if Google AI Overviews is your main battleground. If you already pay for Semrush, Ahrefs or Nightwatch, start with what you have.

Peec AI

Peec AI has become the default dedicated tracker for European SEO teams: daily prompt runs, share of voice, competitor benchmarking and unusually good source and citation analytics. All plans include unlimited seats, and a July 2026 pricing update added tracking capacity at the same price or less. Self-serve plans cover ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode and Copilot, with Starter from €89/month; extra engines are paid add-ons, and Claude plus GPT-5 Search come via API on Enterprise only. Honest limitation: model add-ons inflate the sticker price, and Claude sitting behind an enterprise contract stings if Anthropic traffic matters to you.

Otterly.AI

Otterly.AI is the cheapest way to take this channel seriously: the $29/month Lite plan includes 15 prompts, all four base engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) and unlimited team members. Standard at $189/month adds 100 prompts plus API, MCP and Looker Studio access; Premium is $489/month with 400 prompts, and tracking spans 50+ countries. Honest limitation: 15 prompts won't cover a real buyer-question set, and Gemini and Google AI Mode are paid add-ons, so the true bill climbs. If you hit its ceiling, we've compared the Otterly.AI alternatives separately.

ZipTie.dev

ZipTie.dev takes an accuracy-first approach: instead of API pulls, it mimics real user sessions in a browser to capture what customers actually see, across 28 countries. It tracks Google AI Overviews, ChatGPT and Perplexity, scores each prompt with an AI Success Score, and turns visibility gaps into page-level content briefs. Plans run $69/month (Basic, 500 checks), $99/month (Standard) and $159/month (Pro), with a 14-day trial. Honest limitation: three engines is the whole story. No Claude, no Gemini, no Copilot.

Knowatoa

Knowatoa monitors seven AI services (ChatGPT, AI Overviews, AI Mode, Claude, Gemini, Meta AI, Perplexity) and adds something the pure trackers skip: an AI Search Console that tests whether AI crawlers can actually reach your site, with alerts when access breaks. Starter is $59/month covering three of the seven services; Growth at $199/month opens all seven plus API, MCP and Looker Studio reporting; Enterprise is custom. Honest limitation: the affordable tier only watches three engines, and Knowatoa is a small vendor in a market where small vendors get acquired.

Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit bolts AI tracking onto the suite your team may already use: an AI visibility score, share of voice, sentiment, prompt research drawn from Semrush's search database, daily prompt tracking (ChatGPT and Google AI Mode are the named platforms) and an AI Search Site Audit for crawler issues. It costs $99/month per domain, with 25 tracked prompts on the base subscription. Semrush also carries weight inside the answers themselves: Schmitdy's own 30-day tracking recorded Semrush as the third most-retrieved third-party domain for AI-search prompts, at 93 retrievals. Honest limitation: per-domain pricing stacks quickly for multi-brand teams, and 25 tracked prompts is thin next to the dedicated trackers.

Ahrefs Brand Radar

Ahrefs Brand Radar answers a question custom-prompt tools can't: which prompts are people actually asking? Its index holds 413M+ organic prompts drawn from real search behaviour, across AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Grok, with YouTube, Reddit and TikTok tracking in beta. It's sold as an add-on for Ahrefs subscribers: €358/month for select platforms or €654/month for all platforms including 2,500 custom prompt checks, with metered custom-prompt bundles also available on Lite plans and above. Honest limitation: no Claude coverage, and the add-on economics on top of an Ahrefs plan push the all-in cost into enterprise territory.

Nightwatch

Nightwatch bundles classic rank tracking with LLM tracking, the practical choice if you don't want a second vendor. It connects AI citations to keyword rankings across ChatGPT, Claude, Gemini and Perplexity, plus AI Mode tracking, so you can see which ranking pages feed which AI answers. Starter is €79/month with 500 tracked keywords and 50 AI prompts; Professional is €159/month, Agency €399/month, all with unlimited seats and no per-seat fees. Honest limitation: the AI prompt allowances are modest at each tier, and the product's DNA is a rank tracker with AI added, not an AI-native platform.

Which AI visibility tools work best for agencies?

Rankscale is the dedicated agency pick, and Peec AI, Otterly.AI and Nightwatch all sell agency tiers worth a shortlist.

Rankscale

Rankscale covers the widest engine list at the lowest entry price here: ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more, on plans from $20/month (Essentials) through Pro at $99/month, Growth at $385/month and Enterprise at $780/month. Growth is built for agencies: 50 client dashboards, white-label reporting, REST API access, and credits that roll over instead of expiring. Honest limitation: the credit model (a query costs roughly 0.25 credits per engine per prompt) makes cost forecasting fiddlier than flat prompt counts, and reporting polish trails the enterprise platforms.

Agency plans on the tools above

Peec AI sells agency plans on a credit model with unlimited client seats and, since July 2026, free 7-day pitch projects for prospects. Otterly.AI runs an agency partner track with higher prompt allowances, and Nightwatch's €399/month Agency tier adds white-label reports. If you pitch AI search work, copy the pitch-project pattern: showing a prospect their own gap closes deals faster than any deck.

Which tool for which job?

Your situationPickWhy
Board wants AI visibility reporting across 9+ enginesProfound (Enterprise)Deepest engine list plus agent analytics
You need statistically stable perception dataEvertune100,000 prompts analysed monthly
You want to serve AI agents, not just watch themScrunch AIAgent experience layer on top of monitoring
Best dedicated tracker under €100Peec AIDaily runs, unlimited seats, citation analytics
Testing the channel on pocket moneyOtterly.AI Lite$29/month, four engines included
Google AI Overviews is your main battlegroundZipTie.devReal-browser checks across 28 countries
Worried AI crawlers can't read your siteKnowatoaCrawler access testing built in
Already paying for SemrushAI Visibility Toolkit$99/month per domain, no new vendor
Already paying for AhrefsBrand Radar413M+ real prompt index
Want rankings and citations in one toolNightwatchSEO and LLM tracking on one bill
Agency needing white-label dashboardsRankscale50 dashboards and API on Growth
Want the work done, not just measuredSchmitdyExecutes instead of reporting

What do all of these tools leave on your desk?

Every tool above ends the same way: a dashboard, a gap list and a recommendations tab. Someone still has to rewrite the pages, publish the comparison content, earn the third-party citations and check next week whether the engines noticed. The licence buys you the diagnosis, not the treatment.

Schmitdy's own 30-day tracking shows how much of that work happens on surfaces no dashboard controls. For AI-search-category prompts, engines retrieved Reddit 276 times, LinkedIn 140 times, Medium 70 times and G2 51 times. You don't fix a Reddit-shaped gap from a settings page; you fix it with genuinely useful posts, seeded discussions and review-platform presence built over weeks.

The same tracking shows which owned content actually earns citations. One "alternatives" page collected 56 citations in 30 days, and a "best agencies" listicle earned 45. Execution platforms are their own market with their own buying decision; we've broken down the AirOps alternatives and Gushwork alternatives if you're comparing the doing layer rather than the measuring layer.

Consolidation is closing the gap from the vendor side too. HubSpot bought xFunnel to fold answer engine optimisation into its marketing suite, and more measurement tools will end up inside execution platforms. The honest read: a visibility tool is necessary and not sufficient.

The done-for-you alternative: Schmitdy

This is the labelled Schmitdy section. Read it as commercial context, not as a ranked tool entry. It addresses the gap described above: tools measure, Schmitdy executes.

Schmitdy is a done-for-you AI search growth service. It maps buyers' questions, rewrites pages, ships articles, runs community engagement across Reddit, LinkedIn, TripAdvisor and Facebook, produces video for YouTube, runs PR outreach into the publications engines actually cite, and reads five engines daily (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews). It's the agent layer that does the work a dashboard leaves on your desk, built for SMB and mid-market teams: funded B2B SaaS, DTC and ecommerce brands, hospitality and restaurants, and construction companies and trades.

Managed AI Search starts at Β£1,200 / $1,650 / €1,450 a month. An AI Search Website costs Β£150 setup plus Β£50/month, "Build it. Own it." (a handed-over prompt-visibility system) starts from Β£3,000, and Company Brain from Β£5,000. If you'd rather weigh up service providers, our best GEO agencies in 2026 guide includes our competitors.

To be clear about who shouldn't buy it: if you have a content team with spare capacity, pick Peec AI or Profound from the list above and run the work in-house. If nobody owns the work, a second dashboard won't fix that.

Restaurant groups should compare the dashboard against the practical work after a missing answer: location facts, menus, booking links and the person who owns each correction. Our restaurant AI visibility platforms comparison sets out that buying test and explains why an audit for several venues needs a defined scope instead of a made-up flat price.

Before you buy anything, get a read on where you stand: the free AI search audit shows your current citations across five engines.

Frequently Asked Questions

What does an AI search visibility tool actually do?

It runs a set of prompts against engines like ChatGPT, Gemini and Perplexity on a schedule, then records whether your brand gets mentioned, cited or recommended, and which sources the answers pull from. The better ones add share of voice against competitors, sentiment and citation analysis. None of them change the answers. That takes content, citations and PR work on your side of the dashboard.

How much do AI visibility tools cost in 2026?

Verified July 2026 pricing runs from $20 to $29 per month at the entry level (Rankscale, Otterly.AI), through roughly $99 to $250 for serious mid-market tracking (Peec AI, Semrush, Scrunch AI), up to $800 and beyond for enterprise platforms like Evertune, with Profound quoting custom enterprise pricing. Watch the add-ons: extra engines often push the real bill well above the sticker price.

Can I track my AI search visibility for free?

One-off checkers exist. Ahrefs and Semrush both run free AI visibility checkers, and they're fine for a first snapshot. Continuous monitoring is what costs money, because someone has to run thousands of prompt checks on a schedule across engines and countries. AI answers also shift with phrasing, day and user context, so treat any single free check as a rough starting read, not a verdict.

Do I need different tools for ChatGPT and Google AI Overviews?

No, most dedicated trackers cover ChatGPT, Perplexity and Google AI Overviews as a base. The common gap is Claude, which is enterprise-only or missing on several tools, while Nightwatch and Rankscale include it at SMB prices. Since cited sources differ sharply between engines, breadth of engine coverage usually matters more than extra depth on a single engine.

Do AI visibility tools improve my visibility, or just measure it?

They measure. Recommendation tabs are improving, but the actual work (rewriting pages, publishing comparison content, earning Reddit, review-site and editorial citations) still needs a person who owns it. That gap is what done-for-you services fill, Schmitdy among them. A tool tells you what's broken and where. Someone still has to fix it, then check next week whether the engines noticed.

Marco Lobo
Marco Lobo

Founder, Schmitdy

Marco builds AI search growth systems that turn prompts, sources, content, and agents into revenue.

See how AI search is presenting your businessGet the full ChatGPT, Claude and Google AI analysis, plus a prioritised 30-day plan to improve it.
Get Free AI Search audit β†’

Related Articles

Works with your website stack

Keep the platform. Improve what it ships.

See platform capabilities β†’
SquarespaceVercelWebflowSanityShopifyHubSpot