Can an agent reach you?
A phone number and an email address as text, as tel and mailto links, plus hours and an address. We look at your contact page too, because an assistant would.
Free Instinct AI website checker
Can Instinct reach you and finish the job?
Instinct does not stop at a recommendation. It checks whether it can actually book, order or get hold of someone, and drops the options where it cannot. Enter a public page and we score your business the way that feasibility check does.
22 checks across reachability, completion and the accessibility tree, with the fix for each.
One public page, plus your contact page. No email required.
Every door tried, in the order an assistant tries them.
Free Instinct AI website checker
Enter the page a customer lands on first.
Usually your home page. We also read your contact page, because that is where an assistant looks for a phone number.
How the check works
Three questions, in the order the agent asks them.
Can an agent finish the job?
Is there a named next step? Does it stay on your site or hand off to another domain? Is there an account wall, a long form, or a price nobody states until the end?
Can an agent operate the page?
The same accessibility tree checks as our Muse tools, because an agent that cannot name your booking button cannot press it.
The Instinct toolkit
Four checkers, two agents.
Instinct AI Shopping Checker
Selling online? Check whether Instinct can complete an order, from basket to support after delivery.
Meta Muse Website Checker
17 checks, one score, every finding tied to markup on your page.
Meta Muse Shopping Checker
24 checks on price, variants, basket, catalogue data and delivery, scored for one product page.
FAQ
Questions about Instinct AI Website Checker
What makes Instinct different from a search engine?
Instinct checks feasibility. It builds a shortlist, then works out whether it can actually complete the job: book the table, place the order, reach someone. A business it cannot finish with drops out before a person sees the comparison.
Does Instinct have a merchant programme I can join?
Not at the time of writing. Instinct reaches a business through the same doors a human assistant would: your website, your booking or checkout flow, your inbox, your messaging and your phone line. That is why this checker looks at reachability and completion rather than a feed.
Can Instinct get past an account wall?
Often, yes. Instinct gained its own email address in September 2026 and can create accounts and read its own verification email. An account wall is now friction rather than a hard stop, but friction still loses to a competitor that has none.
What does the Instinct AI Website Checker score?
Whether a phone number and email exist as text and as tel and mailto links, hours and address, whether there is a named path to book or order, whether that path hands off to another domain, account walls, form length, stated prices, structured data and the accessibility tree checks an agent relies on to operate the page.
Instinct can make phone calls. What should I do about that?
Decide your policy before the calls arrive. Whoever answers needs to know whether they take a booking from a caller that says it is an assistant, what they confirm, and what they record. The report lists this as the first thing no page check can settle.
How to get chosen by Instinct: the 2026 playbook · All free tools