B2B Software

2 articles

Flat riso illustration of a dockside sorting desk: a navy dolphin in a captain's hat sorts a basket of letters into trays, examines one under a magnifying glass, and files stamped medallions into an open ledger, a lighthouse harbour visible behind, warm ecru background, no text.

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

Read →

Flat riso illustration of a harbour workshop: a navy dolphin in a hard hat weighs two miniature lighthouses on a balance scale, one wired with a data flow diagram, location pin buoys bobbing in the water on either side, warm ecru background, no text.

AI Search14 min read

Which Categories Does ChatGPT Actually Monetise? A 40x Ad Coverage Spread

Sponsored placements now appear inside ChatGPT's own answers, and we measured how unevenly that inventory gets bought. A 40x spread separates the most and least monetised categories we tracked, and the gap follows the value of a click, not the size of the market.

Read →