AI Search9 min read
OpenAI and Anthropic Don't Need a Word for GEO. You Do. (2026)
A widely shared post argued that OpenAI and Anthropic don't care about GEO or AEO, so the whole category must be marketing. We sell GEO for a living, and we half agree. The acronyms are marketing. The work, and the way you now measure it, is not. And the job posting used as proof says so.
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