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Marketing Budget

1 article

A planning table with a printed budget sheet split into three colored blocks and six small location markers beside it, with the blue dolphin mascot at the far edge of the table.
AI Search12 min read

Restaurant Group Digital Marketing in 2026: How to Split the Budget Between Corporate and Each Location

Restaurant companies report marketing at 0.6% to 3.1% of sales, and franchise brands levy up to 6% for national advertising, so the total follows your model. The split is your decision: shared foundations first, then central reach, then a budget per location.

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