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Organic Growth

2 articles

A UK tradesperson sits in a work van checking a handheld device, with a paper A-Z map, an old mobile phone and a notepad listing jobs on the dashboard, terraced houses visible outside the window.
Case Study7 min read

From 5.8% Visibility to a Top-Two Share of Voice: A UK Trades Software Case Study

AI visibility rose from 5.8% to 36.7%, share of voice from 1.2% to 13.5%, and category rank from about 17th to 6th. It now sits second for share of voice.

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An abstract editorial illustration of linked data nodes and identity records resolving into a single connected graph, ink-navy line art on warm off-white paper.
Case Study7 min read

From Near the Bottom to Number One in AI Search: An Entity Resolution Case Study

AI visibility rose from 3.5% to 23.2%, share of voice from 4.4% to 22.1%, and category rank from 10th to 1st through organic content, crawl access and independent sources.

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