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2 articles

Cobalt Schmitdy dolphin mapping visible assistant referral paths to a website, engagement signal and qualified conversation while other paths fade from view.
AI Search11 min read

How to Track AI Referral Traffic in GA4 in 2026

GA4 now has an AI Assistant channel. Here is how to verify its sessions, keep Google AI search in the right place and connect recorded visits to useful outcomes.

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Cobalt Schmitdy dolphin sorting source cards in a harbour chart room, with a net, trays, magnifying glass and open book on the table.
AI Search10 min read

How ChatGPT Chooses Sources to Cite: What the Evidence Proves in 2026

The strongest diagnosis starts with the claim your evidence can support. A server log, a saved answer and a sales enquiry each tell a different part of the story.

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