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Entity Resolution

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Flat riso illustration of a dockside sorting desk: a navy dolphin in a captain's hat sorts a basket of letters into trays, examines one under a magnifying glass, and files stamped medallions into an open ledger, a lighthouse harbour visible behind, warm ecru background, no text.
AI Search13 min read

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

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