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Entity Resolution

2 articles

An abstract editorial illustration of linked data nodes and identity records resolving into a single connected graph, ink-navy line art on warm off-white paper.
Case Study7 min read

From Near the Bottom to Number One in AI Search: An Entity Resolution Case Study

AI visibility rose from 3.5% to 23.2%, share of voice from 4.4% to 22.1%, and category rank from 10th to 1st through organic content, crawl access and independent sources.

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Flat riso illustration of a dockside sorting desk: a navy dolphin in a captain's hat sorts a basket of letters into trays, examines one under a magnifying glass, and files stamped medallions into an open ledger, a lighthouse harbour visible behind, warm ecru background, no text.
AI Search13 min read

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

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