AI Ads

4 articles

Flat riso illustration of a dockside sorting desk: a navy dolphin in a captain's hat sorts a basket of letters into trays, examines one under a magnifying glass, and files stamped medallions into an open ledger, a lighthouse harbour visible behind, warm ecru background, no text.

Entity Resolution's AI Ad Problem: 73% Coverage and Every Ad-Bearing Prompt Is Unbranded

We tracked 73.0% ad coverage in entity resolution, one of the most heavily monetised categories we measure, and every single ad-bearing prompt was unbranded. Buyers are not waiting for someone to type a brand name. They are buying the research question itself.

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A two-panel line illustration: on the left, a dashboard of charts and a magnifying glass labelled tracked; on the right, a person pinning a starred card to a board under a speech bubble with AI engine icons, labelled fixed.

AI Search9 min read

Waste and Hauling Software Is the Most Monetised Category We Track: Nearly Four in Five ChatGPT Answers Carry an Ad

In our tracking, 77.8% of waste and hauling software AI answers carry an ad, the highest coverage of any category we measure. Jobber dominates the inventory and runs explicit 'Jobber vs. ServiceTitan' conquest creative, including on prompts asking for a ServiceTitan alternative.

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A UK tradesperson sits in a work van checking a handheld device, with a paper A-Z map, an old mobile phone and a notepad listing jobs in Herne Hill, Bermondsey and Peckham on the dashboard, terraced houses visible outside the window.

AI Search9 min read

The UK Trades Software Category Had No ChatGPT Ads for Two Weeks. Then It Had Almost Half a Month's Worth in Three Days

Zero ads for two weeks, then a step change: the final three days of our tracking window carried 29 of the month's 60 ad-bearing answers. Powered Now, Tradify, Commusoft, Joblogic and Jobber are the names actually bidding on UK trades queries.

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Flat riso illustration of a harbour workshop: a navy dolphin in a hard hat weighs two miniature lighthouses on a balance scale, one wired with a data flow diagram, location pin buoys bobbing in the water on either side, warm ecru background, no text.

AI Search14 min read

Which Categories Does ChatGPT Actually Monetise? A 40x Ad Coverage Spread

Sponsored placements now appear inside ChatGPT's own answers, and we measured how unevenly that inventory gets bought. A 40x spread separates the most and least monetised categories we tracked, and the gap follows the value of a click, not the size of the market.

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