B2B SaaS

2 articles

A two-panel line illustration: on the left, a dashboard of charts and a magnifying glass labelled tracked; on the right, a person pinning a starred card to a board under a speech bubble with AI engine icons, labelled fixed.

Waste and Hauling Software Is the Most Monetised Category We Track: Nearly Four in Five ChatGPT Answers Carry an Ad

In our tracking, 77.8% of waste and hauling software AI answers carry an ad, the highest coverage of any category we measure. Jobber dominates the inventory and runs explicit 'Jobber vs. ServiceTitan' conquest creative, including on prompts asking for a ServiceTitan alternative.

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A UK tradesperson sits in a work van checking a handheld device, with a paper A-Z map, an old mobile phone and a notepad listing jobs in Herne Hill, Bermondsey and Peckham on the dashboard, terraced houses visible outside the window.

AI Search9 min read

The UK Trades Software Category Had No ChatGPT Ads for Two Weeks. Then It Had Almost Half a Month's Worth in Three Days

Zero ads for two weeks, then a step change: the final three days of our tracking window carried 29 of the month's 60 ad-bearing answers. Powered Now, Tradify, Commusoft, Joblogic and Jobber are the names actually bidding on UK trades queries.

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