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Anonymised case study

From 3.5% visibility to first in the category

B2B entity resolution and identity data infrastructure

AI visibility rose from 3.5% to 23.2%, share of voice rose from 4.4% to 22.1%, and category rank moved from tenth to first.

A dolphin compares connected lighthouse signals in a harbour laboratory, illustrated in cobalt and warm paper tones.

The public record shows a programme that fixed crawl access, strengthened technical and buying content, and broadened the mix of independent sources around the category.

AI visibility3.5%23.2%6.7 times the starting level
Share of voice4.4%22.1%5.1 times the starting level
Category rank10th of 111stRanked by visibility

Measurement window

What exactly was measured?

Baseline
26 May 2026, first agreed audit run.
Current comparison
3 to 10 August 2026, the latest completed weekly window. The rank uses the completed trailing 30-day view.

Work

What changed during the programme?

  1. 01

    Public crawl access replaced a login barrier on important explanatory material.

  2. 02

    Technical explainers, buyer guides, comparisons and alternative pages filled measured content gaps.

  3. 03

    Editorial, Medium, LinkedIn, YouTube and community sources reinforced the same category themes.

Prompt set

Did the prompt set stay fixed?

No. The released record says the live prompt set matured during the programme. The start and end values show programme direction, not a frozen-denominator experiment.

Engine coverage

Which engines were included?

The cleared public source describes daily, multi-engine AI search tracking. It does not name the individual engines, so this page does not add them.

Definitions

How are the metrics defined?

AI visibility
The share of tracked AI answers that name the company.
Share of voice
The company's share of all tracked brand mentions in the category.
Category rank
The company's visibility position within the tracked comparison set.

Interpretation

What are the limits of this result?

  • The prompt set changed, so the baseline and current window are directional programme measures.
  • The latest weekly result and the trailing 30-day rank use different windows.
  • The public record reports 41,034 identified agent requests after tracking began, but no earlier like-for-like baseline exists.
  • This is an observed result. It does not prove that one action caused the full change or that another company will repeat it.

Next step

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