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Anonymised case study

From 5.8% visibility to second in share of voice

UK trades job management and compliance software

AI visibility rose from 5.8% to 36.7%, share of voice rose from 1.2% to 13.5%, and visibility rank moved from about seventeenth to sixth.

A tradesperson in a service van checking a handheld device, with job notes and terraced houses nearby.

The public record describes a programme of comparison pages, practical buyer guides, technical crawl fixes and consistent category coverage across owned and independent sources.

AI visibility5.8%36.7%6.3 times the starting level
Share of voice1.2%13.5%Second in the current category view
Visibility rankAbout 17th of 276thShare of voice rank reached second

Measurement window

What exactly was measured?

Baseline
30 June 2026, the first completed audit.
Current comparison
3 to 10 August 2026, the latest completed weekly window. Current ranks use the trailing category view.

Work

What changed during the programme?

  1. 01

    Comparison pages, alternative pages and trade-specific buyer guides covered missing buying journeys.

  2. 02

    Crawl access and structured answers were repaired across important public pages.

  3. 03

    Editorial, Medium, LinkedIn, YouTube and community material supported the same category themes.

Prompt set

Did the prompt set stay fixed?

No. The first audit set was later tightened into the daily monitoring set. The baseline and current values reflect the live market at each stage.

Engine coverage

Which engines were included?

The cleared public source describes daily, multi-engine AI search tracking. It does not name the individual engines, so this page does not add them.

Definitions

How are the metrics defined?

AI visibility
The share of tracked AI answers that name the company.
Share of voice
The company's share of all tracked brand mentions in the category.
Category rank
The company's visibility position within the tracked comparison set.

Interpretation

What are the limits of this result?

  • The audit set was tightened before daily tracking, so the comparison does not use one frozen prompt denominator.
  • The start and end percentages use audit and weekly windows, while current ranks use a trailing category view.
  • No agent-traffic increase is claimed because a comparable start and current web-log series was unavailable.
  • This is an observed result. It does not establish guaranteed repeatability or commercial impact.

Next step

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