Case study
UK trades job management and compliance software platform
AI visibility and Google growth for UK trades software
The share of tracked AI answers that name the company.
ChatGPT
Google AI Overviews
Google Gemini
ClaudeAfter around two months
41.6%AI visibility
Up from 5.8%, reaching 7.2 times the starting level.
Separate matched Google Search periods, each around two months.
522Google clicks
Clicks from Google Search results to the website, reported by Search Console.
AI visibility rose from 5.8% to 41.6% in the audit-to-weekly comparison. In a separate Google Search Console comparison, clicks rose from 173 to 522, up 202%. The work combined comparison pages, practical buyer guides, crawl fixes and consistent category coverage across owned and independent sources.
The results
What changed?
From 5.8%
The share of tracked AI answers that name the company.After around two months.From 173
Clicks from Google Search results to the website, reported by Search Console.Separate matched Google Search periods, each around two months.From 1.2%
The company's share of all tracked brand mentions in its comparison set.After around two months.| Measure | Starting point | Result |
|---|---|---|
| AI visibilityThe share of tracked AI answers that name the company.7.2 times the starting levelAfter around two months. | 5.8% | 41.6% |
| Google clicksClicks from Google Search results to the website, reported by Search Console.Google Search Console, up 202% across matched windowsSeparate matched Google Search periods, each around two months. | 173 | 522 |
| Share of voiceThe company's share of all tracked brand mentions in its comparison set.Second in the current category viewAfter around two months. | 1.2% | 13.7% |
| Visibility rankIts visibility position among the companies in the tracked comparison set.Share of voice rank reached secondAfter around two months; category ranking uses a separate tracking view. | About 17th of 27 | 6th |
| ChatGPT presenceThe share of tracked non-branded ChatGPT answers naming the company.Tracked questions that do not name the companyAcross the most recent month of the programme. | 10.3% | 17.7% |
| Gemini presenceThe share of tracked non-branded Gemini answers naming the company.Tracked questions that do not name the companyAcross the most recent month of the programme. | 26.1% | 34.2% |
| Unbranded-question coverageTracked buying questions without the brand name whose AI answer named the company.Tracked buying questions with an AI answer mentioning the company; nine branded prompts excludedStarting point compared with the later programme review. | 16 of 46 | 39 of 46 |
| Google impressionsTimes the site appeared in Google Search results, reported by Search Console.Google Search Console, up 458% across matched windowsSeparate matched Google Search periods, each around two months. | 10,344 | 57,746 |
| Average Google positionAverage ranking position across the recorded Google searches; a lower number is better.Google Search Console average positionSeparate matched Google Search periods, each around two months. | 21.0 | 12.7 |
Measurement window
What exactly was measured?
- Baseline
- Starting point: the first completed audit.
- Current comparison
- AI visibility: after around two months. Google Search: a separate comparison of two matched periods, each around two months.
Work
What changed during the programme?
Covered the buying journeys
Comparison pages, alternative pages and trade-specific buyer guides covered missing buying journeys.
Repaired crawl and answer access
Crawl access and structured answers were repaired across important public pages.
Reinforced category themes
Editorial, Medium, LinkedIn, YouTube and community material supported the same category themes.
Inside the programme
The work behind the result
Three kinds of work shaped the programme. Each is described in more detail below.
- Step 1Covered the buying journeys
- Step 2Repaired crawl and answer access
- Step 3Reinforced category themes
Prompt set
Did the prompt set stay fixed?
No. The first audit set was later tightened into the daily monitoring set. The baseline and current values reflect the live market at each stage.
Engine coverage
Which engines were included?
The cleared public source describes daily, multi-engine AI search tracking. It does not name the individual engines, so this page does not add them.
Definitions
How are the metrics defined?
- AI visibility
- The share of tracked AI answers that name the company.
- Share of voice
- The company's share of all tracked brand mentions in the category.
- Category rank
- The company's visibility position within the tracked comparison set.
Interpretation
What are the limits of this result?
- The audit set was tightened before daily tracking, so the comparison does not use one frozen prompt denominator.
- The start and end percentages use audit and weekly windows, while current ranks use a trailing category view.
- No agent-traffic increase is claimed because a comparable start and current web-log series was unavailable.
- This is an observed result. It does not establish guaranteed repeatability or commercial impact.
Your questions
What does this mean for your business?
How much did AI visibility grow?
AI visibility rose from 5.8% to 41.6% after around two months. That is 7.2 times the starting level.
Did Google search grow in the same period?
Google Search Console used a separate matched comparison. Clicks rose from 173 to 522, while impressions rose from 10,344 to 57,746 between the two reported windows.
Which work supported the result?
The programme added comparison pages, alternative pages and trade-specific buyer guides, repaired crawl access and structured important pages around direct buying questions.
Which pages help trades software appear in AI recommendations?
Useful comparison pages, alternative pages and trade-specific buyer guides cover distinct buying decisions. Each page should answer the practical question directly and remain accessible to search and AI crawlers.
Why measure AI visibility and Google Search separately?
They describe different discovery surfaces and use different windows. AI visibility records presence in tracked answers, while Search Console reports impressions, clicks and average position from Google Search.
Next step
Start with your own baseline
The free audit measures your current visibility, share of voice and competitive position before any work is recommended.