GEO

17 articles

Flat riso illustration of a UK harbour high street at dusk: a restaurant shopfront with a curtained private upstairs room left in shadow while neighbouring shopfronts glow under a banded candy-swirl lighthouse beam, a cobalt dolphin holding an event invitation, warm ecru background, no text.
AI Search8 min read

Private Dining in London: Why AI Never Suggests Your Room

Someone types private dining room in London for 20 into ChatGPT. It is one of the most valuable queries in hospitality, and one of the hardest for an engine to answer, because your private-dining details are locked where no model can read them. Here's the fix.

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Flat riso illustration of a UK harbour high street at dusk: two signposts outside a restaurant shopfront, one pointing to a row of ranked link-boards and one to a glowing spoken answer bubble, a cobalt dolphin reading the bubble, banded candy-swirl lighthouse beam, warm ecru background, no text.
AI Search8 min read

GEO vs AEO vs SEO for Restaurants: What Each One Does

Three acronyms, one dinner booking. SEO ranks your pages, AEO and GEO get your restaurant named inside the AI answer. Here's the difference for a restaurant specifically, and why the work is not either-or.

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Flat riso illustration of a new UK harbour high street at dawn: a freshly built restaurant shopfront sits unlit at the end of a dock while established shopfronts glow under a banded candy-swirl lighthouse beam, a cobalt dolphin rowing the new venue in, warm ecru background, no text.
AI Search8 min read

Opening in a New City? Your Restaurant Starts Invisible on AI

Brand equity is a human thing. When you open in a new city, an AI engine sees a venue it cannot yet place, with no local proof, and it keeps recommending the incumbents. Here's how to close the AI cold start on a new opening.

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Flat riso illustration of a UK harbour high street at dusk: a cobalt dolphin studying a large notice board of numbers and charts outside restaurant shopfronts, banded candy-swirl lighthouse beam overhead, warm ecru background, no text.
AI Search7 min read

Restaurant AI Visibility Statistics (2026): The Numbers, Sourced

Every headline number on restaurants and AI search, in one place, with its source, date and market attached. Built to be cited, and honest about what is US data and what is UK.

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Flat riso illustration of a UK harbour high street at dusk: a wine-bar shopfront with a glowing glass of wine motif sits in shadow while neighbouring shopfronts are lit by a banded candy-swirl lighthouse beam, a cobalt dolphin holding a wine glass, warm ecru background, no text.
AI Search8 min read

GEO for Wine Bars: Why Drinks-Led Venues Vanish From AI Search

Almost every GEO guide is written for restaurants that serve food first. Wine bars, cocktail bars and drinks-led venues have a different, harder problem, and no one is writing about it. Here's why you vanish from AI answers and how to show up.

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Riso-print harbour scene with a cobalt dolphin harbourmaster holding a signpost that reads SEO one way and GEO the other, illustrating that AI search is one road, not a separate religion.
AI Search9 min read

OpenAI and Anthropic Don't Need a Word for GEO. You Do. (2026)

A widely shared post argued that OpenAI and Anthropic don't care about GEO or AEO, so the whole category must be marketing. We sell GEO for a living, and we half agree. The acronyms are marketing. The work, and the way you now measure it, is not. And the job posting used as proof says so.

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Flat riso illustration of a UK harbour high street at dusk: several near identical restaurant shopfronts under one shared sign sit in shadow while a banded candy-swirl lighthouse beam picks out only one of them, a cobalt dolphin looking between them, warm ecru background, no text.
AI Search8 min read

Why Your Restaurant Group's Venues Cannibalise Each Other on ChatGPT

A single independent has one entity to get right. A group has one brand smeared across many venues, and AI engines routinely name the wrong branch, or none. Here's the multi-venue problem no one is writing about, and how to fix it.

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Flat riso illustration of a UK harbour high street at dusk: a glowing five pointed star hangs over a restaurant shopfront that stays in shadow while plainer neighbouring shopfronts are lit by a banded candy-swirl lighthouse beam, warm ecru background, no text.
AI Search7 min read

The Star Rating Trap: Why Your 5-Star Restaurant Is Still Invisible on ChatGPT

Restaurants rated 4.8 stars and above were hidden from Google's AI answers more often than solidly good ones. Stars are not the signal you think they are. Here's what the data shows and what actually earns the mention.

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Flat riso illustration of a UK harbour high street at dusk: a cobalt dolphin harbourmaster stands outside a restaurant shopfront left in shadow while neighbouring shopfronts glow under a banded candy-swirl lighthouse beam, warm ecru background, no text.
AI Search9 min read

Why Your Restaurant Is Invisible on ChatGPT (and Google Won't Warn You)

UK diners are already asking AI where to eat, and Google can soon book the table for them. Here's why most restaurants never get mentioned, and five fixes that close the gap.

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Why your website never shows up in ChatGPT
AI Search8 min read

Why Your Website Never Shows Up in ChatGPT (and How to Build One That Does)

Ranking on Google no longer means an AI assistant will ever recommend you. Here is why most business websites are invisible to ChatGPT and Perplexity, and what an AI-search-ready page actually looks like.

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Riso-print voyage map of a harbour town with a dotted route between stops, a candy-swirl compass rose and the Schmitdy dolphin leaping mid-route.
AI Search11 min read

7 Gushwork Alternatives for AI Search Growth in 2026

Gushwork is a credible, well-funded AI search partner for US SMBs. These seven verified alternatives cover done-for-you delivery, senior strategy, in-house tooling and pure measurement, with July 2026 pricing.

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Handdrawn editorial illustration on a cream background splitting two worlds: on the left, a stack of classic search result pages with a search bar and ten blue ranked links labelled SEO; on the right, an AI answer speech bubble with a small robot, lines of generated text, and three cited-source chips labelled AEO / GEO, the shift from ranking links to being cited inside the AI answer
AI Search9 min read

AEO vs GEO vs SEO: The Difference, and Which One You Need in 2026

SEO ranks links in classic search. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) optimise to be cited inside the AI-generated answer in ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. AEO and GEO are near-synonyms for the same goal; SEO is a separate, still-necessary discipline that feeds the retrieval pool. The practical answer in 2026 is that you do all three, but you measure AEO/GEO on citation share, not blue-link position, and the winning levers (off-site footprint, entity authority, content shape, freshness) sit mostly off your own site.

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Handdrawn editorial illustration on a cream background split into three panels: on the left, a dashboard with a gauge and bar chart labelled tool; in the middle, three people standing together labelled agency; on the right, a friendly robot wearing a headset talking with a person labelled agent — the three layers of improving AI search visibility
AI Search7 min read

AI Search Tool vs Agency vs Agent: Which Do You Actually Need in 2026?

There are three ways to improve your AI search visibility, and they're layers of the same stack, not rivals: a tool (Peec, Profound) measures where you stand; an agency executes the optimisation work with people; an agent — an AI-search agent — does the recurring volume under human review. A tool changes your understanding, not the answer. An agency changes the answer but costs the most and moves at human speed. An agent does the volume at mid-market cost with humans owning quality and strategy. In 2026 most teams keep a tool and add one execution layer — the real decision is which one.

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Handdrawn editorial illustration on a cream background showing the Peec MCP agent pipeline: a dashboard of charts on the left connected by an MCP USB-C cable to a friendly robot agent in the centre, which passes through a human-approval clipboard with a checkmark to shipped outputs on the right — a content document and a JSON-LD schema block
AI Search9 min read

How to Build AI Agents on the Peec AI MCP for AEO and GEO (2026)

In late 2025 Peec AI shipped an official MCP server, which makes its entire AI-search measurement layer — projects, prompts, per-engine brand visibility, full AI answer transcripts, the source/citation graph and scored Actions — directly callable by an LLM agent. That means you can wire a Claude or GPT agent straight to the ground truth of how ChatGPT, Perplexity, Gemini and AI Overviews answer your category, and have it reason over the data and draft the work to close the gaps. The defensible build pattern is a read-only, five-stage loop with a human ship gate: the agent triages and drafts; a person verifies and ships.

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Handdrawn editorial illustration on a cream background: an AI-search dashboard of charts and a magnifying glass on the left feeds through a funnel in the centre, which sorts into three citation chips — a review star, a community comment, and a reference source — that flow into an AI answer speech bubble on the right; the path from dashboard data to AI citations
AI Search7 min read

From Peec or Profound Data to AI Citations: A 5-Step Playbook (2026)

Your Peec or Profound dashboard tells you where you're invisible in AI answers, but a visibility score is an outcome, not an instruction. Turning the data into citations is a five-step job: read the gap reports rather than the vanity metric, turn the cited sources into a third-party target list, fix the pages that are retrieved but not cited, build the off-site footprint the data points to, then re-measure the delta on a cadence. The highest-leverage move is the source/domain gap report — the third-party sites citing your competitors but not you. Most of the work lands off your own domain and has to recur, which is the gap between owning a dashboard and moving its numbers.

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Hand-drawn editorial illustration: a visibility dashboard labelled 'tracked' on the left; on the right a person pinning up off-site proof — reviews, community threads, articles — that gets a brand cited in an AI answer, labelled 'fixed'.
AI Search8 min read

You're Tracking AI Search Visibility. Who's Actually Fixing It?

AI search visibility tools tell you where your brand is missing from AI answers. They don't fix it. Here's why the number doesn't move when you only buy the dashboard — and what closing the gap actually takes in 2026.

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Riso-print illustration of the Schmitdy dolphin harbourmaster with a clipboard appraising three candidate pilot boats beside a large B2B cargo ship, with channel buoys and a candy-swirl sun.
AI Search Growth8 min read

Best AI Search Agencies for B2B Companies: GEO Audit, Content, and Agentic Execution

The best AI search agency for a B2B company is not just a content shop or a dashboard reseller. It should measure prompt-level visibility, explain why AI engines recommend competitors, and turn the source gaps into shipped work.

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